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The Bull” is an innovative communication project developed around the idea of creation of a special Yamaha XSR700
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01.
The pandemic encourages new forms of communication: due to its brand-new customization, based on Yamaha XSR700, Officine GP Design has realized a mini-series of 5+1 episodes of 10 minutes each, broadcasted by the social channels.
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02.
“The Bull” was realized thanks to the precious contribution of the Officine GP Design partners that strongly believed in the project and in the innovative and disruptive approach of communication linked to the project, allowing the realization of the mini-series.
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03.
The starting point was a Yamaha XSR700 from which we extracted the finest qualities. This represented the best way to develop a product aligned with the ambitions of the customer and involving the commercial partners.
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